As you know there are Endless ways to advertise Offline and Online (internet).
Both have their pro’s and con’s when using them to market your business. But you need to recognize that having a marketing tactic is just the beginning!
There are key things you need to gain from your marketing efforts to honestly create the most effective advertising system achievable.These are the requirements you need to have to construct effective advertisements…
I. Tracking progress is the first step to effective advertisements and is more valuable than most people think
1. You need to know how many times people actually look at, read or watch the
marketed material (your ad).
2. How many of the individuals actually inquired about your product or service?
3. How many of the people turned in to actual customers?
4. Which ad created one of these actions by potential customers?
II. Update the ad content / verbiage (split test)
– Watching the ads closely will allow you to know if each ad you placed is effective or not.
This will allow you to see if you just need to make a minor change to the ad or if you will create an entirely new ad. There is no exact way to state anything and the age, location and gender of the potential
buyers will influence the way that your ad is perceived and evaluated. Giving a perfect reason to do a “split test” by taking an creating an identical ad and changing just one thing. This detail can be as simple as punctuation, capital vs. lower case, removing or adding a word or a different headline. It’s amazing the way one quick change in the verbiage or punctuation of the ad can change the effectiveness.
What you are trying to accomplish is to continue split testing to improve the
III. Target Your Audience (age groups, gender, location, etc)
– The most critical thing you need to do is target your ideal client so you aren’t trying to sell steak to a vegetarian.You need to hit the ideal demographic for your product or service, and if you don’t know what that is you can find out.
Because when you are advertising to the wrong people you are literally throwing away money. For example, if you want to precisely advertise to a near by audience you have to make sure that your ads aren’t seen on a countrywide level. Targeting by standing out to certain {people~Targeting can be getting noticed by certain groups} and targeting by hiding your {ads~can be staying hidden} from certain people which isextremely important in order to stay cost sensitive.
IV. Be Seen & Stand out
– The fact is you have to be leveraging methods that will allow you to be seen. advertising can only work if people actually see the ad.} Meaning you have to not only use the most effective advertising methods to get your marketing out, but you have to “Stand Out”. If you are using banner ads you would want to have eye catching colors or an ad that has flashing/moving elements. Or with text ads present the thing your company does best, basically why someone would want to work with you instead of the competition. Create a call to action, make that person WANT to click on your ad. You ever wonder why so many people pick-up the newest “Cosmopolitan” and “Men’s Health” magazine? It’s because their headlines grab your attention.
V. Be Cost sensitive
– This may be apparent but so many people overlook that you need to keep an eye on and revise your ads in all of your marketing efforts. If you aren’t paying attention to this you might be throwing money into ad’s that aren’t successful. The idea is to fine-tune your ad’s until you are making more than you are spending.
Here’s an example…
You have a cold and you just bought and used two kinds of cold medicines.
Now tell me, which one actually worked? You can’t!
There is no way of knowing which of the 2 medicines you had taken actually did what you needed to feel better. So now next time you get a cold you will most likely buy both of the medicines again. What this has accomplished is now instead of buying the 1 medicine that worked for you; you are purchasing both and just throwing money away.
VI. Have Automation
– Having your advertising automated means making sure that all your inquiries
coming from your ads are being answered. Whether you answer them by phone or email is up to you.
And I know what you’re saying “you can’t hire someone around the clock to answer the phones for you”. But you actually can and I’ll touch on that another time. Your time is important and valuable so we want to be cost sensitive and apply marketing that can be updated quickly and does the work while you sleep.
To recap you must be able to:
– Track effectiveness of the advertisement
– Revise the advertisements content / verbiage (split test)
– Target Your listeners (age groups, gender, location, etc)
– Be Noticed!
– Be Cost sensitive
– Time sensitive (your time, and how long till the ad is shown)
– Automated
If you follow the steps above there is no doubt you will have the
Most Effective Advertising campaigns possible. To get more detail on the different methods of advertising and to better understand how to apply these steps visit the following link so you can make sure you have Effective Advertisements with the help of an industry known marketer James Love.
Tags: effective advertisements, effective advertising, most effective advertising