Not to long ago, Google Adsense was the darling of the Internet Marketing World. Noobs jumped on board the Adsense bandwagon believing they could make money fast and be holding up big checks like Shoemoney. Then, after a few weeks getting paid just peanuts for their clicks, they then become discouraged and screamed to everyone within earshot that Adsense doesn’t pay.
The truth is, there are still many of us who are getting paid damn good money with the Adsense program. Making money with Adsense requires a little more than just throwing up a blog, scraping content and adding your Adsense code. In a Nutshell, Adsense is still one of the quick ways to make cash online. Here’s some advanced techniques that will help increase your payday from Google Adsense.
First off, take a long hard look at the site where you have Adsense. Is your site targeted to one niche? I find it really humurous sometimes when so called Internet Marketer say you can’t make any money with Adsense. I usually check out their site and see that it isn’t optimized for any keyword that advertisers would be bidding on. Or, what advertisers that are bidding are bidding a nickel per hit. The lack of a focused website is one of the biggest reasons Webmasters don’t make money with Adsense.
For Google Adsense to show your visitors the highest paying ads, your site has to be very targeted to a niche. For instance, if you post blog post on a site discussing everything from how green the grass is today to how sloppy your kids teacher dressed, Adsense isn’t going to give you the highest paying ads. What’s more, the ones you do get probably won’t be targeted to your audience because the Adsense bot is having an impossible time trying to make a decision as to what your web site is about.
Now listen up. For example, let’s say you started a blog about chicken wings. This website is all about chicken wings and nothing else. You have articles about Hot Wings, Barbecue Chicken Wings, Wing Sauce Recipes, How to cook Chicken Wings, etc. Now if you’ve done your on-page SEO properly, the Adsense bot will know that you site is all about Chicken Wings. You’ll get the highest paying ads related to cooking chicken or even chicken wings their self. And what’s more, your visitors will likely click on that high paying ad because they are on your site looking for stuff pertaining to Chicken Wings when they see an add for something to do with Chicken Wings, which in turns gives you an excellent paying click.
Another thing that makes me laugh is when a noob says he’s getting a steady stream of traffic from Stumble Upon or Digg, but he isn’t getting any clicks? It’s no secret to most of us that Social Traffic doesnt convert. Traffic from Social Sites are just reading about crap while they’re at work. There’s an old saying in Internet Marketing that goes like this. Readers don’t click ads and Clickers don’t read!
Search Engine traffic is what drives Adsense clicks. If your website is niche focused and you have your site ranking well for its keywords, then when search engine traffic from Google arrives, they’ll be clicking ads. They’re searching for information and they found it on your site. Your site has a bunch of Adsense ads about what they’re looking for. They’re gonna click!
Another proven tactic is to have some vague or long drawn out articles on your site. If someone is looking for a recipe on Chicken Wings with Cheese Fritters and you have an article by the same name, they’ll be reading that article. But if that article is really long and boring and says very little about Chicken Wings with Cheese Fritters, they’ll get bored and start looking around your site. That’s when they’ll see an Adsense block with an ad for a sure fire, can’t miss Chicken Wing with Cheese Fritter recipe and click on it. You don’t want to solve their problems, you want them to see an ad that they believe will solve their problem so they will click on it!
That’s it for now. I’ll let you think about what I just said. Meanwhile, go look at your site and see where you can improve it. Get it focused on one niche. Forget about having a website covering too many subjects. That will only get you those five cent clicks, if you even get those!